01 / About
A content marketing and communications professional with 7 years of experience turning audience insight into digital, social, video, and branded storytelling. I have my roots in journalism, but I have experience in both agency and in-house content and communications teams. My work spans regional communications strategy, both internal and external communications, executive thought leadership, market localisation, and the editorial systems that help good stories travel.
My background in journalism spans current affairs, public policy, entertainment, arts and culture, and technology—an editorial foundation that still shapes how I listen, ask questions, and find the human angle in complex subjects.
Personal perspective
Curiouser and curiouser — In a world where people think that AI has all the answers, having a strong perspective and asking new questions will get us further than we can imagine. Where machines fail to bridge the gaps that make a good story interesting, the human touch is what I have to offer.
Capabilities
Credentials & learning