Claudia Tan overlooking a colourful hillside neighbourhood
Claudia Tan Xin Tong · Singapore / APAC

01 / About

About Claudia

A content marketing and communications professional with 7 years of experience turning audience insight into digital, social, video, and branded storytelling. I have my roots in journalism, but I have experience in both agency and in-house content and communications teams. My work spans regional communications strategy, both internal and external communications, executive thought leadership, market localisation, and the editorial systems that help good stories travel. My background in journalism spans current affairs, public policy, entertainment, arts and culture, and technology—an editorial foundation that still shapes how I listen, ask questions, and find the human angle in complex subjects.

Personal perspective

How I see the work.

Curiouser and curiouser — In a world where people think that AI has all the answers, having a strong perspective and asking new questions will get us further than we can imagine. Where robots fail to bridge the gaps that make a good story interesting, the human touch is what I have to offer.

Capabilities

Content strategyIntegrated campaignsMedia relationsInternal communicationsDigital & social mediaGlobal trade communicationsAPAC market localisationSEO & AEOCampaign analyticsExecutive thought leadershipAgency managementContent productionEditorial workflowsAI workflows

Credentials & learning

  1. 01BA (Hons), English Literature; minor in English–Chinese Translation — Nanyang Technological University
  2. 02PR Awards Asia — Team of the Year (Brand), Silver, 2023
  3. 03PR Awards Asia — Overall Brand Champion, 2023
  4. 04PR Awards Asia — Best Corporate Publication, Gold 2021 and Silver 2022
  5. 05University of Cambridge — Business & Climate Change: Towards Net Zero Emissions, 2025
  6. 06Google AI Professional Certificate, 2026