Claudia Tan Xin TongContent · Marketing Communications · PR

03 / Resume

Resume

A seven-year career across APAC content marketing, corporate communications, journalism, campaign production, and audience development.

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Experience

7 years

APAC content and communications

Seven years developing multi-channel content strategies and audience-focused campaigns across APAC.

Editorial operations

250% YoY

Scaled production systems

When our agency's editorial standards slipped and the budget tightened, I proposed a flexible freelance model, recruited and managed the writers, and built the infrastructure around them.

From scratch, I created briefing templates, content trackers, organised bi-weekly meetings, quarterly pitch sessions, and a clear feedback process. The Logistics of Things editorial team still uses that workflow today.

Professional development

2025–2026

AI and Sustainability Certifications

  • Heicoders Academy GA100: Generative AI Course for Automation & Productivity (Aug 2026)
  • Skills Ignition SG Google AI Challenge (May — Jun 2026)
  • Google AI Professional Certificate (Apr 2026)
  • Google AI Essentials (Jan 2026)
  • Google Prompting Essentials (Jan 2026)
  • University of Cambridge Business & Climate Change: Towards Net Zero (Feb—Apr 2025)

Audience growth

121% YoY

Performance-led distribution

Audience data and content optimisation increased referral traffic to the Logistics of Things content hub.

Languages

EN · 中文

Bilingual translation

BA (Honours) from Nanyang Technological University, with a minor in English–Chinese Translation.

Currently learning Korean at beginner level.

Recognition

2021–2023

PR Awards Asia wins

Won Best Corporate Publication Gold award in 2021, and Silver award in 2022 with DHL's Logistics of Things website.

Also part of the 2023 DHL team to win Team of the Year (Brand) and the Overall Brand Champion awards.

Editorial foundation

Since 2020

Journalism and cultural writing

Writing experience spanning entertainment, K-dramas, film, technology, lifestyle, sustainability, and culture.

Career / Experience

Career progression

Select a chapter to explore the responsibilities, collaborations, and outcomes that shaped my approach.

Core capabilities

Content strategyIntegrated campaignsMedia relationsInternal communicationsDigital & social mediaGlobal trade communicationsAPAC market localisationSEO & AEOCampaign analyticsExecutive thought leadershipAgency managementContent productionEditorial workflowsAI workflows

Education, awards & learning

  1. 01Awards:
  2. 02• DHL Exceptional Performance Rewards (2022, 2024)
  3. 03• PR Awards Asia — Team of the Year (Brand), (Silver, 2023)
  4. 04• PR Awards Asia — Overall Brand Champion, (2023)
  5. 05• PR Awards Asia — Best Corporate Publication, (Gold, 2021 and Silver, 2022)
  6. 06Certifications:
  7. 07• Heicoders Academy GA100: Generative AI Course for Automation & Productivity (Jul 2026)
  8. 08• Skills Ignition SG Google AI Challenge (May — Jun 2026)
  9. 09• Google AI Professional Certificate (Apr 2026)
  10. 10• Google AI Essentials (Jan 2026)
  11. 11• Google Prompting Essentials (Jan 2026)
  12. 12• University of Cambridge Business & Climate Change: Towards Net Zero Emissions (Feb — Apr 2025)