03 / Resume

Resume

A seven-year career across APAC content marketing, corporate communications, journalism, campaign production, and audience development.

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Experience

7 years

APAC content and communications

Seven years developing multi-channel content strategies and audience-focused campaigns across APAC.

Regional scope

10+ markets

Local relevance at scale

Experience supporting regional product and service launches and collaborating across more than ten APAC markets.

Editorial operations

250% YoY

Scaled production systems

Agency and freelance workflows expanded DHL editorial pipelines year over year.

Audience growth

121% YoY

Performance-led distribution

Audience data and content optimisation increased referral traffic to the Logistics of Things content hub.

Languages

EN · 中文

Trilingual translation

BA (Honours) from Nanyang Technological University, with a minor in English–Chinese Translation. Currently learning Korean at beginner level.

Recognition

2021–2023

PR Awards Asia wins

Won Best Corporate Publication Gold award in 2021, and Silver award in 2022 with DHL's Logistics of Things website. Also part of the 2023 DHL team to win Team of the Year (Brand) and the Overall Brand Champion awards.

Professional development

2025–2026

AI and climate learning

Google AI certificates, automation training, and University of Cambridge Business & Climate Change coursework.

Editorial foundation

Since 2020

Journalism and cultural writing

Writing experience spanning entertainment, K-dramas, film, technology, lifestyle, sustainability, and culture.

Core capabilities

Content strategyIntegrated campaignsMedia relationsInternal communicationsDigital & social mediaGlobal trade communicationsAPAC market localisationSEO & AEOCampaign analyticsExecutive thought leadershipAgency managementContent productionEditorial workflowsAI workflows

Education, awards & learning

01BA (Hons), English Literature; minor in English–Chinese Translation — Nanyang Technological University
02PR Awards Asia — Team of the Year (Brand), Silver, 2023
03PR Awards Asia — Overall Brand Champion, 2023
04PR Awards Asia — Best Corporate Publication, Gold 2021 and Silver 2022
05University of Cambridge — Business & Climate Change: Towards Net Zero Emissions, 2025
06Google AI Professional Certificate, 2026